Strategy · Communications · Branding

Charlene
D'Aoust

Communications Strategist

Fifteen years of work in a snapshot: a museum, two agencies, a freelance practice, and brands she built herself. Follow the route to see everywhere it's taken her — and learn how Charlene could fit into what you're building.

Start the Route ↓

The Route

A Career Journey

Click an icon to explore each chapter, the work behind it, and the experience Charlene carried forward.

Stops visited 01 / 06

Use ← → to move

All six stops visited — fifteen years, one throughline.

A Few Highlights

On The Ground

Some of the brands, campaigns, and moments behind the resumé below.

iHalo Krunch black and purple soft-serve cone with Toronto media and social media coverage

iHalo KrunchFrom concept to what’s next

Callen SchaubBrand strategy + PR

foodoraCanadian market launch

NutramNational media relations

GrabbToronto market launch

RicardasHospitality PR strategy

HoHoTOPR + community impact

NEXT Canada campaign image with a woman holding a sign at a rally

NEXT CanadaNational research campaign

PetSafeConsumer media relations

Veet Professional wax strips product box

VeetLifestyle + consumer PR

AmopéProduct launch + activation

MieleLuxury lifestyle PR

American StandardProduct + purpose-driven PR

First OnsiteRapid-response media relations

Cadillac FairviewNational + local media relations

Royal Ontario Museum crystal building architecture

Royal Ontario MuseumVisitor-focused media relations

The Full Record

Full Resumé

Professional Summary

Communications strategist with over a decade of experience leading brand storytelling, employee engagement, and multi-channel content development across agency, corporate, and entrepreneurial environments. Proven track record managing complex communications programs end-to-end — coordinating cross-functional stakeholders, developing print and digital content, and delivering polished in-person, virtual, and hybrid events on tight deadlines.

Core Competencies

Communications Program Management & Implementation · Content Development, Writing & Editing · Internal & External Stakeholder Liaison · Event Planning & Logistics · Media Relations & Executive Media Training · Brand Strategy & Storytelling · Vendor & Project Management · Metrics, Reporting & Program Dashboards · Budget Oversight & Invoicing

Experience at a Glance

Co-Founder & Brand Comms Lead — iHalo KrunchJune 2017 – Present

Freelance PR Consultant — Self-employedMay 2017 – Aug 2021

PR Director — Eighty-Eight AgencyMar 2015 – Aug 2017

Account Executive — Maverick AgencyMay 2013 – Jan 2015

Marketing & Communications — Royal Ontario MuseumSept 2011 – Jan 2012

Education

BA (Hons.), Sociology — York University2011

Marketing Certificate — York University2010

Certificate in Publicity & Public Relations — U of T2010

Foundations of Project Management — U of T Continuing Studies2016

Your search for a new Communications Specialist ends here.

Reach out here:

Charlene D'Aoust

charlenedaoust@gmail.com 647-821-0836 Etobicoke, ON

CharleneD'Aoust